The world of marketing and promotions seems to get more convoluted by the day. In this blog post, we’ll keep things simple and see how public relations fits into a company’s marketing mix and explore the concept of the PESO model.
Xiquet DL
Xiquet DL is offering a luxury Valentine's Day package that is perfect for those looking to make this Valentine's Day extra special for their loved ones this year. Their Valentines Day package includes a dozen roses, 1 Bottle of Laurent-Perrier, Brut La Cuvée, Champagne, Iberian Cheese & Charcuterie, Russian Golden Osetra Caviar, their outstanding Paella de la Duquessa that includes lobster, carabinero prawn, scallop, cuttlefish, sénia, and for dessert – basque cheesecake. This is the perfect Valentine's Day package for those celebrating at home. The entire Valentine's Day package serves 2 and is $450. For those looking just to celebrate with dinner, their to-go/dine in Valentine's Day special includes a 5-course tasting menu, details and menus can be found here.
Immigrant Food
This Valentine's Day, Immigrant Food is making your date night one to remember with their "Light My Fire, Valentine's Day by Immigrant Food" package ($79.00). Valentine's Day calls for passion, and to make sure things heat up for you and your date, they're supplying a box full of sweets from around the world, with a personal hand torch to warm it up! This package is available via Tock.
Napoli Pasta Bar @ Napoli Salumeria
Napoli Pasta Bar @ will have a popup at Napoli Salumeria in Arlington for Valentine's Day. The San Valentino three-course dinner menu comes with your choice of classic Neapolitan appetizers like burrata and baccala, main courses featuring homemade pastas and the freshest seafood, as well as decadent Italian desserts all for $40. For an additional $20 you can add on 1 spritz and a glass of wine.
Clarendon Popup Bar
Clarendon Popup Bar will be hosting a socially distanced "Winter Crush" party (while following and exceeding all of VA's Covid guidelines) with entertainment surprises all weekend and drink specials that include the Cupid's Crush, Bumble Bomb, Walk of Shame, and That's What She Said. Reservations can be made by emailing info@bsocialwithus.com.
Succotash National Harbor
From Feb 12-14 Succotash National Harbor by Knead Hospitality + Design* will be offering a special Valentine's menu with inspired southern classics like Nashville hot shrimp, cornbread muffins, southern lobster & dumplings, smoked beef short rib, and a chocolate ganache cake all for $99 for two.
The Grill by Knead Hospitality + Design*
The Grill at the Wharf's beautiful view overlooking the water with their three-course Valentine's Day special focusing on upscale American classics like lobster bisque, herb-crusted rack of lamb, chocolate cake, and more. The special is $119 for two and runs from Feb 12-14th.
Mi Vida by Knead Hospitality + Design*
Mi Vida by Knead Hospitality + Design* at the Wharf will be offering a three-course Valentine's Day special for two from Feb 12-14th. The special includes your choice of appetizers, and entrees including a roasted rack of lamb, crab cake, or red snapper, and includes a delicious raspberry mousse; $99 for two.
*Full Valentine's Day menus for Knead Hospitality + Design can be found here.
Dirty Habit
Dirty Habit is turning up the romance Valentine's Day weekend with a special five course tasting menu and private rooms available for couples and groups (of course, responsible social distancing applied). Pairings and Champagne specials will be available as well! Please let me know if you would like me to send you a PDF of their pre-fix menu. Guests can book reservations exclusively by contacting Info@DirtyHabitDC.com.
Seven Reasons
On February 14th, join Seven Reasons to celebrate love with your significant other! Make Valentine's Day one to remember this year with Enrique Limardo's Exclusive Chef's Table Experience. Enjoy a special chef's tasting menu at one of two tables directly in front of the open kitchen (socially distanced, of course) so you can watch your meal being prepared right in front of you and meet the chef who will tell you all about the dishes and how they are made. The restaurant will be opening at 4:00 pm for early diners (so you can get home early and snuggle on the couch). Regular dining reservations are also available (both indoors or on their winterized patio).
Staying in for V-day? Seven Reasons' "Plate @ Home" Experience allows YOU and your loved one to try your hand at being the chef and to plate your meals together. The experience consists of a "deconstructed" five-course dinner, in which they want you to play around, do the plating, and put the final touches on each dish presentation.
Bammy’s
This Valentine's Day, let Bammy's Michelin Star chefs, Gerald Addison and Chris Morgan, do the work for you! This Valentine's Day, as travel options are limited, Chefs Addison and Morgan are making a date night feel like a vacation by bringing the food of the islands to you (no passport necessary). The restaurant is offering a special Jerk Lobster dinner for two ($100) available for dine and for carryout. The unique dinner features a jerk lobster, Caribbean style chow mein, and vanilla glazed rum cake among a whole lot more. Guests can place their order via Toast now by selecting Feb. 14th on the calendar and selecting the "Valentine's Day" menu.
2020 has been quite the year! Over the past few months, we’ve been forced to slow down and take a look at what we’re grateful for. As we transition into 2021, the Eleven Eleven team reflects on what we’ve learned, and what we’re looking forward to in the coming year.
Over the course of the year, I think our entrepreneurial DNA kicked into high gear. We got creative, we got scrappy, and we developed a level of resilience that will continue to serve our team and our clients well past the pandemic. The thing I’m most looking forward to in 2021 is meeting and getting to know my second son who is due in mid-January. - Ammar Shallal, Director of Operations
2020 was a year full of learning. My biggest takeaway is change is inevitable, embrace it with a positive attitude. I’m most excited for new challenges and adventures in 2021! - Fiona Parcharidis, Senior Account Manager
This year I learned that the greatest weapon in dealing with uncertainties (like, say, a global pandemic) is staying positive and not harping on the little things. Recently, I’ve been making a conscious effort to focus on good moments during the day instead of frustrating ones, and it’s been super helpful in actually staying sane during all the craziness! In 2021 I’m excited to hopefully spend more quality time with my family and with friends that I haven’t been able to see because of the pandemic. While it’s still a long road to returning to normal, I’m feeling hopeful that with new leadership and treatments for the virus that we’ll finally be able to see cases start to decline. - Vicki Holcomb, Account Executive
I have learned to be grateful for the little things in life this year, like family dinners, friends who text or call to just check in, and really being able to take time for yourself. 2020 taught me to take a step back, slow down, and appreciate the little moments in life we would typically overlook. I am looking forward to what 2021 will bring (who knows what that might be!) and hopefully being able to gather with friends, travel the world, and share incredible experiences with others. - Tara Shepherd, Account Executive
Ayala: This past year has been an absolute whirlwind. I never knew I could learn so much from the walls of my 800 square foot apartment! The greatest thing I learned, however, was how to truly appreciate the people around me. Whether it was a simple check in over the phone, or a socially distanced meet up, I learned that the people you surround yourself with is what keeps you going when times are tough. I’m excited to graduate college in 2021 and hopefully be able to celebrate with my friends and family. - Ayala Ossowski, Account Assistant
For this month’s side-note, we’ve decided to pay homage to our wonderful Founder and CEO, Sara Morgan McDermott, on her birthday and on the namesake day of our company. If you’re reading this, you probably understand that Sara needs no introduction. But on the off chance that you don't, we wanted to take this opportunity to share what we love about working for Sara and at Eleven Eleven, and how she’s helped us grow and learn throughout our work at her company. Regardless of the time we’ve spent at the company, whether that be a few years or a few weeks, we all have a special place in our heart for Sara and the work she does every day to make Eleven Eleven into a unique and special place to work--
Sara and I grew up in the same neighborhood as kids. So I've had the chance to see her as a friend, a client, and a colleague over the years. Over the course of that time, I've learned a ton from her. She's truly an expert at her craft, and it's inspiring to watch firsthand. Above all, she's been an incredible role model for kindness and compassion in business. I'm honored to be a part of the Eleven Eleven that Sara has manifested from her dreams into reality. - Ammar Shallal, Director of Operations
I am immensely grateful to Sara for her support, positivity and creativity– all of which are endless! Her unwavering commitment to her clients and team is admirable and evident in everything she does. Although, I only recently joined Eleven Eleven PR, I am thankful to have the opportunity to learn from Sara and the team. —Fiona Parcharidis, Senior Account Manager
I am grateful Sara showed me the potential of a PR career and how you can tailor your interests within this career path to find your unique niche. She has opened so many doors, giving me the freedom to explore different avenues of my interests, and taught me everything from tactical PR skills to what it means to follow your dreams to create something of your own, even if it seems out of reach. And, most of all, I am grateful she created this amazing team that I enjoy in and out of the work environment. — Tara Shepherd, Account Executive
Although I’ve known Sara for a lifetime, it’s been amazing to watch her in her professional element over the last year (and some!). We all know Sara outside of Eleven Eleven as the life of the party, but it’s particularly special for me to see her channel that excitement and drive into her own company. Sara brings her unwavering enthusiasm and charisma into her client relationships, and I think that’s a big lesson I’ve learned from her— you are part of your client’s team, and not an outsider just churning out press hits. I think that’s a unique bonus she brings to the Eleven Eleven experience, and that’s an important lesson I’ve taken in throughout my own professional development as well. She’s also taught me that you can solve almost any problem with dry shampoo, a Starbucks, and (who are we kidding) a glass of red wine, and that’s probably even more important! —Vicki Holcomb, Account Executive
As soon as I joined Eleven Eleven, Sara welcomed me with open arms and let me know she would be available whenever I needed her. She has kept this promise time and time again. I will always be grateful for Sara as a leader, and am incredibly thankful for her generosity and kindness! The Eleven Eleven team is one I will always be grateful for.— Ayala Ossowski, Account Assistant