Separating from the Pack:
When The Farmer’s Dog came to us in the Spring of 2017, they were in a crowded field of fresh dog food providers. We were tasked with positioning The Farmer’s Dog as the top purveyor of quality dog food delivered right to your door. In the Spring of 2019 The Farmer’s Dog announced $39 Million in new funding for the largest series B round for a pet startup. Here’s how we did it:
Editorial Round-Ups
"3 WAYS YOUR PET’S DIET IS GETTING A (MUCH-NEEDED) HEALTHY MAKEOVER"
READ MORE ON WELL + GOOD
"4 great gift ideas for gifts for pets (and their people)"
"12 Helpful Products For People Who Cook For Their Dogs"
"12 Healthy Food Brands That Give Back in Big Ways"
"7 Brands That’ll Save You a Ton of Time"
"9 ways to keep your dog safe this summer"
Raising Founder’s Business Profiles
"Brett Podolsky is the co-founder of The Farmer’s Dog, “Blue Apron” for Dogs"
“Dogs are one of God’s best creations, team is family, and the customer experience is everything.”
"The Farmer’s Dog Co-Founder Jonathan Regev"
Gaining Investor Awareness
"The Farmer’s Dog, scoops up $8.1 million"
"Pets Market, the VC’s Best Friend"
"The Farmer's Dog has closed some major investment deals"
"Venture Capitalists Are Going Barking Mad for Pet Startups"
"The Farmer's Dog Raises $8M To Bring Made-To-Order Dog Food To Your Door"
"This doggie wellness startup raised $49M to help your pup eat, feel, and smell better"
RAISING CONSUMER AWARENESS
"My Dog Has Terrible Allergies and This Meal Service Changed All That"
"The Farmer's Dog: Customized dog meals a human could eat"
"I tested The Farmer’s Dog, a meal plan service that sends your dog fresh food for as little as $3 a day — here's what it's like"