Floravere offers direct-to-consumer, modern, luxury bridal dresses, with a digital first- shopping experience fit for today's savvy woman. 

Objective

Eleven Eleven was tasked with helping Floravere set itself apart in the crowded bridalwear space. Our team set out to execute targeted press outreach across a variety of verticals on a local, regional and national level aimed at positioning Floravere as the go-to resource for made-to-order wedding dresses that brides can try on at home and customize online. 

Strategy

The engagement with Floravere commenced 6-weeks prior to their national launch campaign. After our kick off meeting Eleven Eleven created a custom brand collateral document to compile all the assets to ensure unified messaging. With expertise in copy editing, Eleven Eleven spent the following weeks refining the web copy to ensure a consistent brand voice across all platforms. 

Execution

With a focus on the fashion, bridal, business and overall lifestyle verticals Eleven Eleven began warming up contact two weeks prior to the launch.  Utilizing an embargo strategy, Eleven Eleven was able to strategically curate the press placements for maximum impact on launch day.

The Results

The results from the first month were as stunning as the dresses themselves